I help devoted hosts generate more website traffic and direct bookings

Hi, I’m Helen!

Ever since I started my career in marketing in 2003, I’ve loved developing a brand’s voice, launching new projects within the brand’s philosophy and corporate identity and finding new ways and strategies as to how to communicate them with appropriate and relatable content.

Nowadays, I use this expertise paired with a good dash of travel enthusiasm to help owners of B & B’s, holiday rentals, glamping sites or boutique hotels wih their hotel marketing to generate more website traffic with authentic content, truly connect with their audience on a national and international scope and get more direct bookings.

In essence, I’m a word, marketing as well as a travel enthusiast and passionate about delivering compelling and intriguing copy for my clients. As a result, my clients increase their revenue and are able to be happy and fulfilled hosts.

 

Introduction Helen Kuckling

I help devoted hosts generate more website traffic and direct bookings

Hi, I’m Helen!

Ever since I started my career in marketing in 2003, I’ve loved developing a brand’s voice, launching new projects within the brand’s philosophy and corporate identity and finding new ways and strategies as to how to communicate them with appropriate and relatable content.

Nowadays, I use this expertise paired with a good dash of travel enthusiasm to help owners of B & B’s, holiday rentals, glamping sites or boutique hotels wih their hotel marketing to generate more website traffic with authentic content, truly connect with their audience on a national and international scope and get more direct bookings.

In essence, I’m a word, marketing as well as a travel enthusiast and passionate about delivering compelling and intriguing copy for my clients. As a result, my clients increase their revenue and are able to be happy and fulfilled hosts.

 

Maybe

You are…

…looking for ways to get more traffic on your website and to generate more direct bookings through your website?

…you want to leave the anonymous mass on OTAs and having to pay commission behind?

…you want to become visibile and welcome national as well as international guests to your beautiful accommodation?

…wishing to increase your revenues for all your hard work?

…finding playing the role as Jack of all trades overwhelming, especially when it comes to marketing?

I’m here to help you along with my laptop and a yummy Matcha Latte.

 

Wouldn’t it be perfect, if…

Just imagine

…you would no longer have to worry about writing copy for your hotel marketing or the translation of your texts ?

 

…your texts were tailored for you to truly connect with your tribe and  organic followers blossomed into loyal guests

 

…you were able to fully focus on your pet business and be that hospitable host you always dreamed of, because your copy’s in the best of hands?

This is where I

come into play

I share your passion and dedication for your business and know the ropes.

I know what it means to put a long-cherished dream into practice and having to juggle everyday business and everything else in between alone (somehow). Now you would like all your devotion and dedication to pay off so that you can carry on living your dream.

My 15 years of experience in marketing – first in classic marketing and product management – play into our hands. 7 years ago, following my passion for the English and German language, I started my own business as a translator into German and English. Internationalisation and the use of my two native languages had played a major role in all my prior activities. In 2019 I trained as an Online Marketing Manager, as I’ve always been fascinated by this field and wanted to expand my services. As a consequence, I also offer bilingual copywriting in German and English.

 

Benefit from my expertise

What’s my secret

“I have focussed on areas that I call my pet subjects. In my work I apply the same level of dedication as you do to your boutique accommodation as well as to welcoming your guests. In addition, I enjoy diving into new topics. This ensures texts that you, your accommodation and, above all, your guests deserve.”

Cushion with embroidered love lettering

“I have focussed on areas that I call my pet subjects. In my work I apply the same level of dedication as you do to your boutique accommodation as well as to welcoming your guests. In addition, I enjoy diving into new topics. This ensures texts that you, your accommodation and, above all, your guests deserve.”

Here’s more about me

Spilling the beans

I am a word, marketing and garden enthusiast. Having grown up bilingually, I love everything that has to do with my second home. As often as possible we spend our holidays in England.

Cooking is another passion of mine. I love taking care of my family with healthy recipes with homegrown fruit and vegetables.

I love Downton Abbey and The Crown. Before I sit down at my desk in the morning, I flow it out on the mat. After that, I am clear and focussed for the day. My this year’s goal is to learn the yoga handstand. I’ll let you know, if I did it….

You can also find me on a walk along the Elbe, at a coworking space or networking event in Hamburg, on horseback, on the road in our campervan or fully immersed in the latest Country Living or Luxury BnB issue in the garden.

In my blog I provide all the juicy tips for hotel marketing and for getting more direct bookings.

 

Ready to increase your direct bookings?

Get in touch

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